PORTFOLIO
Summer Internship 2026
About Me:
Hi, I’m Kelsie! I’m a division 1 student-athlete and business major concentrating in international business with minors in Marketing and Finance who has a passion for marketing and branding. I enjoy combining creativity with strategy to create content that connects with audiences and brings brands to life.
kelsiembandelow@yahoo.com
618-975-4091
INTERNSHIP AT A GLANCE
FRECKLED
POPPY
Social Media Marketing Internship
A summer full of gaining hands on experience in content creation, digital advertising, customer engagement, trend analysis, and social commerce.
SOCIAL MEDIA
TikTok + Instagram Content Creation
LIVE SELLING
Product Demos + Audience Engagement
PAID ADS
Ads + Campaigns
MANYCHAT
Automated Flows + Customer Convorsation
ANALYTICS
Performance Tracking + Data Insights
PRODUCT MARKETING &
DEVELOPMENT
Launches + Product Promotion
HIGHLIGHTS
INTERNSHIP
HIGHLIGHTS
Moments, projects, and experiences that shaped my summer at Freckled Poppy.
From traveling to markets to creating content that connects, every part of this internship gave me hands-on experience in the world of digital marketing and e-commerce.
01
MARKETS
Traveled to three different markets to source new trends, meet with vendors, and gain insight on upcoming collections.
04
PAID AD CAMPAIGNS
Developed and launched paid ad campaigns to increase reach and drive convorsation.
02
LIVE SELLING
Participated in and hosted live shopping events, engaging with customers, and driving real-time sales.
05
PRODUCT LAUNCHES
Supported product launches from planning to promotion, worked alongside different companies to develop the products, creating hype for driving strong first day sales.
03
CONTENT CREATION
Created TikTok and Instagram content daily to showcase products, trends, and new arrivals.
06
BEHIND THE SCENES
Collaborated with an amazing team in a fast-paced, creative environment where every day looked different.
10+
Hosted and supported live shopping events.
100+
TikTok and Instagram content produced.
40M+
Across organic content during the summer.
TEAM FOCOUSED
Collaborated daily with the marketing, sales, and warehouse teams to bring our brand to life.
IMPACT
BY THE
NUMBERS
11.8K
FROM THE SUMMER
Turning content, consumer insights, and performance data into strategic marketing decisions.
22.5M
VIEWS
PERFORMANCE
86.2% non-followers
6.2%
FOLLOWER
GROWTH
Increase in organic engagement
$3.1M+
An example from just one denim ad generating over $100,000
NEW FOLLOWERS
PAID MEDIA
Revenue generated through paid ads
SOCIAL MEDIA
SOCIAL
MEDIA
Content designed
to stop the scroll.
I created product focused content for TikTok and Instagram, translating product features, trends, and customer needs into short-form creative designed to capture attention and drive action.
PRODUCT
Risen Grey Tummy Control Wide Leg Front Pintuck Jeans
OBJECTIVE
Promote launch
Drive sales
MY ROLE
Finding a background
Filming
Editing
Posting
Creating Manychat Flow
PERFORMANCE
368K Views
10K Likes
4.1% CTR
PRODUCT
Multiple Inseam Denim
OBJECTIVE
Drive awareness
Highlight fit versatility
MY ROLE
Filming
Editing
Posting
Creating Manychat Flow
PERFORMANCE
298K Views
3K Likes
3.3% CTR
PRODUCT
Tummy Control Denim
OBJECTIVE
Communicate fit Benefits
MY ROLE
Finding a background
Filming
Editing
Posting
Creating Manychat Flow
PERFORMANCE
33K Views
6K Likes
3.2% CTR
DATA → STRATEGY→ RESULTS
DATA→
STRATEGY→
RESULTS→
Using performance data to refine content and drive higher engagement and convorsations.
BEFORE
WHAT I NOTICED
Hook wasn’t grabbing attention
Only focused on one benefit
Bland background
Basic outfits
Stationary
WHAT I CHANGED
Stronger 1-2 second hook
Highlighted key benefits
Faster paced + more cuts
Aesthetic background
Brighter outfit
More movement in the jean
More trendy
AFTER
+176.92%
INCREASE IN VIEWS
+120% increase in engagement
+ 2.1% increase CTR
RUNNING ADS
PAID
MEDIA
Creative built to
convert.
THE AD
$17,029.54 spent on this ad.
$17,029.54 SPENT
→
$100,000 SOLD
THE RESULTS
This denim ad profited at almost $100,000 and sold out the jean, causing the boutique to restock. That’s 587.21% ROAS and 487.21% ROI. It CRUSHED.
IN COMPARISON
My ad more than DOUBLED all other running ads during this period and caused Freckled Poppy’s ad sales to reach an all-time high.
+587.21% ROAS
+487.21% ROI
USING MANYCHAT
FROM
SOCIAL→SALE
INSTAGRAM POST
→
COMMENT CTA
→
MANYCHAT DM
I developed product focused Manychat flows that helped turn social engagement into a direct shopping experience, connecting customers with product links through automated interactions.
MANYCHAT INSTAGRAM EXAMPLE
→
PRODUCT PAGE
→
PURCHACE
MANYCHAT FLOW EXAMPLE
REAL-TIME E-COMMERCE
LIVE
SELLING
Live selling gave me hands-on experience with the intersection of content, community, and e-commerce. I participated in and hosted live shopping experiences centered around product education, audience engagement, and real-time conversation.
PRODUCT KNOWLEDGE
x
x
AUDIENCE ENGAGEMENT
REAL-TIME SELLING
BRAND STRATEGY 01
BRAND
STRATEGY
Turning market insights, customer needs, and business challenges into strategic decisions
STRATEGIC MARKET ANALYSIS
PORTERS
FIVE FORCES
Applied Porters Five Forces to evaluate the competitive landscape for a new brand and used those insights to develop its marketing strategy and positioning.
BRAND STRATEGY 02
DEMAND↑
SUPPLY↓
PIVOT→
When gemstone availability limited TOVA’s (FP’s main jewelry vendor) ability to meet product demand, the strategy needed to shift while still working toward revenue projections.
